As a student of Ramit Sethi (Earn1k, IWillTeachYourToBeRich.com) I am continually reminded to test, test, test, and then test some more to find the best value proposition for my target audience. So tonight in an effort to increase the amount of testing I am doing on the advertising of my products and services I setup Google’s Website Optimizer on BeardHats.com. I wanted to try a few different layouts for the page to see what effect it may have on conversion. Google’s Website Optimization tool makes it quite simple to setup and track A/B testing and even multi-variant tests. At this point I am testing different content layouts and even price points.
February 13, 2011
January 22, 2010
Day 10 :: Muse 1, design complete!
I am excited to report the initial design for the first micro site is complete! Later this evening I will start developing the web site. This should put me right on schedule for a Monday release.
I also discovered that my good friends at Google offer an A/B testing solution called Website Optimizer. As an added bonus it appears to be a free tool. This could prove to be quite beneficial in the next few weeks as I would like to setup 2 different micro sites targeting 2 different markets.