January 15, 2010

Day 3 :: Muse 1

After researching a few different manufacturers for Muse 1 I decided it is not really worth my time at this point to find a lower cost manufacturer from the one I have. Instead I need to focus on analyzing the market for the product.

Today I am working on keyword research using Google Adwords. I have narrowed down about 11 different phrases which I will likely target in the Micro-Testing phase. This weekend I will get a web site up and running to start investigating my niche market. I am also intending to get Adwords completely setup and see what kind of traffic I can get driven to my site.

Muse 2 is still on the back burner until I get further along with Muse 1. Once I am setup with Muse 1 and receiving orders, then I believe I will again pick up Muse 2 moving full speed ahead. I will continue to jot down and track new ideas around this muse in the meantime, just in an effort to ensure Muse 1 happens I need to focus my energy.

~Nathan Hein

January 13, 2010

Day 1 :: Muse 1 & 2

Today I am back from vacation and shall consider this day 1. I am looking into two very different muses. Muse 1 is a physical product from a small manufacturer. I have exchanged a few e-mails with them so far and it looks like it may be a promising first muse. The manufacturer does not offer drop shipping, but I am looking into Amazon’s fulfillment services to fill in this void. Beyond working on crunching some numbers prior to micro-testing, I am also working with the manufacture to understand their current marketing of the product to better understand my competition, and more importantly avoid being in competition with the manufacturer.

Muse 2 is a digital information product which will likely be more labor intensive on my end to get setup. Today I will be working on talking with a few individuals who would potentially be my experts for this information product. In the next two weeks I would like to get a some micro-testing started for the idea to really get an solid idea of where the market demand is. Being that experts will be needed to put the information together, this product will have a high start-up cost, but once the product is developed the cost should flat line.

~Nathan Hein
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