This past quarter I wrapped up completing an online media package for MicroMash Bar Review. This included a redesign of their web site, their blog, and a branded Twitter page. It has truly been on of my favorite projects since starting Port Eighty, Inc. Working with talented marketers to implement their brand’s online strategy was very rewarding. Many of the challenges one encounters working with small business, which has been Port Eighty’s target market since startup, were not an issue at all. After the success I have had with this project, in the coming weeks I will be re-evaluating my marketing strategy for Port Eighty, Inc.
January 1, 2010
March 10, 2009
Conversations About the Future of Advertising, Content Strategy
In 2009 Minnesota Interactive Marketing Association (MIMA) and Minneapolis College of Art and Design (MCAD) have teamed up once again for their second year of Conversations About the Future of Advertising at the Fine Line Music Cafe in Minneapolis. Due to scheduling conflicts I was unable to make it to the first conversation, but last night I had the privileged to attend “Content Strategy – The Care and Feeding of Your Biggest Brand Asset” by Kristina Halvorson. The overall message was pretty good though I found my mind wandering towards the end of the presentation. The cornerstone of the presentation was that content strategy should be at the center of the process of building online advertising campaigns. In most cases content is an afterthought that is put off until the end of the project and is general just slapped together in a hap-hazard fashion. The end result is an advertisement that may have an amazing design and/or functionality but has limited use to the target market due to poor content. This poor usability for the target market will then equate to poor return on investment for the purchaser of the advertising.
Video of Content Strategy – The Care and Feeding of Your Biggest Brand Asset” by Kristina Halvorson