Today I have started working on the micro-testing web site for the product. I am still working with the manufacturer to clarify how I am allowed to use the brand, and if there is collateral available. After starting to crunch numbers for Fulfillment by Amazon, it looks like they will be a solid partner for fulfillment. I will still need to see how I want to integrate sales from the web site into Amazon because there system is preferential to the transaction take place through Amazon. More or less if I let them handle payment, which I want to, they can completely manage refunds. Downside to this from what I know at this point is that my clients would have to be on Amazon.com to make payment. I am not certain I want that user experience as I feel it could cheapen the experience.
I also looked into using Shopify, but quickly learned all they are offering is an online store application. If I use them I still need acquire a merchant account on my own. Since I only am selling a single product the ability to manage many products and a store of goods is not necessary.