Google Analytics is setup and mostly working. After 2 days of patiently waiting for Google to inform me if the reporting code for use within the AJAX of my order form is functioning, I have come to the conclusion that the piece of code is not working. Also I cannot wait another 24 hours for Google to confirm if it is or not. With that in mind, I redesigned the ordering process to ensure I can clarify if users are going past the first page of the order process. So starting today I should get the analytics I need. I know I have said that at least five times now, but this is all part of the learning process.
February 6, 2010
February 4, 2010
Day 23 :: Muse 1, Let There Be Traffic!
So after discovering that G Analytics was not setup properly I have since learned that Muse 1’s micro site is performing fairly well. Additionally G Adwords has all of the sudden started delivering a lot more qualified traffic. Though the cost per click has went from about 20 cents to about a dollar. I am still planning to end the testing on schedule and will analyze the market potential from there.
As fore Muse 2, I will be putting the marketing plan together hopefully by end of day. Amy and I are about to board a plane for Colorado for a long weekend of snowboarding. My plan is to put together the marketing plan on the plane. As I mentioned before my full time job has been draining me, so my progress has been slowed on Muse 2. Funny as that is a great reason to get these muses off the ground.
February 3, 2010
Day 22 :: Muse 1, lowered price
Today I was looking over Adwords and noticed I have received a major increase(10x) in traffic in February to Muse 1’s micro site. Google Analytics has not shown ANY visits to the site which is making me wonder if it is working as it says it is. I have a support ticket into Google to see what they have to say about the fact that Adwords has sent around 50+ visitors, yet Analytics says I have received but 6 (of which 6 of this were me prior to setting up Adwords).
Despite this possible error, I went ahead and decreased my price by about 13% to see if that will drum up some “orders”. I do not have any reason to believe that Analytics is missing all my traffic. Plus users are given an option to submit their info when prompted that I am out of stock and I have received no emails which again leads me to believe the market potential is just not there as I had hoped.
UPDATE: I discovered that the Google Analytics JS code was not even on the micro site. Between the copying and pasting of creating new pages I must have accidentally deleted it! What threw me off what Google’s indicator in Analytics was indicating that it was functioning and tracking traffic. We shall see what our traffic report says by the end of today!
February 1, 2010
Day 20 :: Slow progress
Since my last post I was not able to complete a marketing plan for Muse 2. I was bogged down all weekend with home work, ILR, social commitments, and I even had to go into my full time job on Sunday. At his point I feel lucky I have made it to Monday. Muse 1, I do not believe I have gotten a single inquiry on the purchase page of the micro site. I will likely need to make some tweaks to the site and see if I can drive more(any) business. Otherwise at this point it looks like the retail offerings of Muse 1 are not happening.
This Thursday Amy and I are heading to Silverthorne, Colorado to snowboard with our friends Adam & Julie. This has increased the “to-do” list for the past week as there is a lot of little things to get done before we leave. At my full time job, we are doing midyear reviews which have to be done before I leave Wednesday. With about 20 hours of work left and probably no more than 8 hours of time to complete the work, I am in a bit of a bind. So it will be some late nights at work for me over the next few days leading up to Colorado.
The weekend away should help refresh me and get me back in the groove. The past week I have just been feeling tired, and very behind on work.