After researching a few different manufacturers for Muse 1 I decided it is not really worth my time at this point to find a lower cost manufacturer from the one I have. Instead I need to focus on analyzing the market for the product.
Today I am working on keyword research using Google Adwords. I have narrowed down about 11 different phrases which I will likely target in the Micro-Testing phase. This weekend I will get a web site up and running to start investigating my niche market. I am also intending to get Adwords completely setup and see what kind of traffic I can get driven to my site.
Muse 2 is still on the back burner until I get further along with Muse 1. Once I am setup with Muse 1 and receiving orders, then I believe I will again pick up Muse 2 moving full speed ahead. I will continue to jot down and track new ideas around this muse in the meantime, just in an effort to ensure Muse 1 happens I need to focus my energy.
~Nathan Hein
Upon hearing back from the manufacturer/retailer of the product for Muse 1 regarding their marketing strategy, it looks like a pretty promising first Muse for the marketing plan I am assembling. Today I am looking into other manufacturers of the product, and even looking for a higher quality product that what is being offered by the current manufacturer I have lined up. I am hoping I can find a manufacturer that can product an equivalent product for either cheaper, or a higher quality product.
In my research yesterday it became somewhat clear the manufacturer I am working with does not really own any specific patents or rights to produce the item. From what I can see at this point there are no patent holders for the product, hence why I am taking a deeper look into my manufacturer.
On the fulfillment side, I am pretty happy at this point with Amazon’s Fulfillment By Amazon service offering and believe I will go forward with them should I take this product to market.
~Nathan Hein
This past quarter I wrapped up completing an online media package for MicroMash Bar Review. This included a redesign of their web site, their blog, and a branded Twitter page. It has truly been on of my favorite projects since starting Port Eighty, Inc. Working with talented marketers to implement their brand’s online strategy was very rewarding. Many of the challenges one encounters working with small business, which has been Port Eighty’s target market since startup, were not an issue at all. After the success I have had with this project, in the coming weeks I will be re-evaluating my marketing strategy for Port Eighty, Inc.
~Nathan Hein
