This week I have been working on designing a few online ads for a client to drive traffic to their blog. It has been awhile since I have assembled a targeted ad like this so it is a lot of fun bringing the concept to life. With the amount of ads we have designed and how pleased the client is, I am pushing to utilize Google Optimization for some A/B testing of the ads. By using A/B testing we can isolate which ad drives more traffic to the client’s blog. Beyond the obvious benefits of driving more traffic, it will also open the door wider with this client to perform more A/B testing on their site so we can really tune the site’s lead generation performance.
May 18, 2010
February 4, 2010
Day 23 :: Muse 1, Let There Be Traffic!
So after discovering that G Analytics was not setup properly I have since learned that Muse 1′s micro site is performing fairly well. Additionally G Adwords has all of the sudden started delivering a lot more qualified traffic. Though the cost per click has went from about 20 cents to about a dollar. I am still planning to end the testing on schedule and will analyze the market potential from there.
As fore Muse 2, I will be putting the marketing plan together hopefully by end of day. Amy and I are about to board a plane for Colorado for a long weekend of snowboarding. My plan is to put together the marketing plan on the plane. As I mentioned before my full time job has been draining me, so my progress has been slowed on Muse 2. Funny as that is a great reason to get these muses off the ground.
February 3, 2010
Day 22 :: Muse 1, lowered price
Today I was looking over Adwords and noticed I have received a major increase(10x) in traffic in February to Muse 1′s micro site. Google Analytics has not shown ANY visits to the site which is making me wonder if it is working as it says it is. I have a support ticket into Google to see what they have to say about the fact that Adwords has sent around 50+ visitors, yet Analytics says I have received but 6 (of which 6 of this were me prior to setting up Adwords).
Despite this possible error, I went ahead and decreased my price by about 13% to see if that will drum up some “orders”. I do not have any reason to believe that Analytics is missing all my traffic. Plus users are given an option to submit their info when prompted that I am out of stock and I have received no emails which again leads me to believe the market potential is just not there as I had hoped.
UPDATE: I discovered that the Google Analytics JS code was not even on the micro site. Between the copying and pasting of creating new pages I must have accidentally deleted it! What threw me off what Google’s indicator in Analytics was indicating that it was functioning and tracking traffic. We shall see what our traffic report says by the end of today!
January 28, 2010
Day 16 :: Muse 1 & Adwords, Port Eighty, Inc
With the micro site for Muse 1 up and running I have not been doing too much in regards to my muses. I have been watching Adwords to see how the muse is performing, but I do not believe there is really much to see. Since Day 13 when I finished setting up the site and Adwords, I have created 2 additional ads that Adwords will rotate out with the first one. This will allow me to test what headlines, text drives the most click throughs.
In the world of Port Eighty, Inc., a colleague of mine and I have been working on closing a very large deal with a property management group. The group is looking to build out an online application for managing their properties. My colleague and I have been working on drafting a proposal to present the the group in an effort to close on the the sale.
I am also working on one of my first “collection” cases with Port Eighty, Inc. Seems a design firm I did work for a year ago only wanted to pay have their bill in 2009, and then banking on my lenience wait until 2010 to declare that they do not intend to pay the remaining bill. The collections process is going well, but is time consuming. At this point it looks like they are planning to pay, though I am skeptical of whether it will be in full.