This week I have been working on designing a few online ads for a client to drive traffic to their blog. It has been awhile since I have assembled a targeted ad like this so it is a lot of fun bringing the concept to life. With the amount of ads we have designed and how pleased the client is, I am pushing to utilize Google Optimization for some A/B testing of the ads. By using A/B testing we can isolate which ad drives more traffic to the client’s blog. Beyond the obvious benefits of driving more traffic, it will also open the door wider with this client to perform more A/B testing on their site so we can really tune the site’s lead generation performance.