In an effort to boost sales at BeardHats.com I setup a PPC campaign with Facebook to gauge the quality of the leads versus say Google’s Adwords. Facebook’s tools for setting up the ad and the audience seemed comparable to Adwords with the exception of deeper targeting due to the amount of personal information Facebook has about their users. After running for about 3 days now the exposure and traffic seems comparable so far with no strong relation to any higher conversion. If I find any conclusive evidence over the next month I will report back.
February 21, 2011
May 12, 2010
Facebook “Like” integration
This past week I integrated Facebook’s Like toolbar into MicroMashBar.com. Now this is not a revolutionary concept, but I was taken at the ease of the implementation coupled with the value of what is happening. With just a link to a JavaScript SDK, and a single line call to Facebook’s Like functionality that is made available through he JavaScript SDK. And with those couple lines of code your web site now has an ability to be social on a level that has in the past taken advance user management and on site communities to achieve. With the Facebook Like tool bar Facebook users can indicate that they “like” a page. This in turns get pasted on the users wall, and more importantly, is now indicated on that page when a friend of theirs visits the page. Now the users of your marketing site, where you are not necessarily trying to build a community, can enjoy the benefits of allowing friends and family to see content that you indicated that you found valuable. Now of course this is all built on the premise that we are all Facebook users, but with the increasing number of parent and grandparents on Facebook it is really not that huge of a challenge.
