This week I have been working on designing a few online ads for a client to drive traffic to their blog. It has been awhile since I have assembled a targeted ad like this so it is a lot of fun bringing the concept to life. With the amount of ads we have designed and how pleased the client is, I am pushing to utilize Google Optimization for some A/B testing of the ads. By using A/B testing we can isolate which ad drives more traffic to the client’s blog. Beyond the obvious benefits of driving more traffic, it will also open the door wider with this client to perform more A/B testing on their site so we can really tune the site’s lead generation performance.
May 18, 2010
January 22, 2010
Day 10 :: Muse 1, design complete!
I am excited to report the initial design for the first micro site is complete! Later this evening I will start developing the web site. This should put me right on schedule for a Monday release.
I also discovered that my good friends at Google offer an A/B testing solution called Website Optimizer. As an added bonus it appears to be a free tool. This could prove to be quite beneficial in the next few weeks as I would like to setup 2 different micro sites targeting 2 different markets.