In an effort to boost sales at BeardHats.com I setup a PPC campaign with Facebook to gauge the quality of the leads versus say Google’s Adwords. Facebook’s tools for setting up the ad and the audience seemed comparable to Adwords with the exception of deeper targeting due to the amount of personal information Facebook has about their users. After running for about 3 days now the exposure and traffic seems comparable so far with no strong relation to any higher conversion. If I find any conclusive evidence over the next month I will report back.
February 21, 2011
February 17, 2011
Pre Sale Support for Earn1k
Today I was given the opportunity to handle some pre-sales support for Ramit Sethi’s Earn1k program. Having been through the program myself I am quite impressed with the materials offered, and the value they can drive for freelancers. With that in mind I was happy to help out when asked in an Earn1k Alumni survey. I was able to past the “test” question meaning I am familiar enough with Ramit’s strategies to share with others which was kind of cool. I am not sure how much traffic Ramit and his team expected for their day of Alumni provided support, but I was actually a bit disappointed when I only had the opportunity to field 1 interested lead’s questions. All-in-all I was glad to do it though as I may have been able to help another fellow entrepreneur launch himself into a success career.
If you are interested in starting to freelance, and would like to craft an offer that customers cannot refuse then check out Earn1k.com
February 13, 2011
Google Website Optimizer
As a student of Ramit Sethi (Earn1k, IWillTeachYourToBeRich.com) I am continually reminded to test, test, test, and then test some more to find the best value proposition for my target audience. So tonight in an effort to increase the amount of testing I am doing on the advertising of my products and services I setup Google’s Website Optimizer on BeardHats.com. I wanted to try a few different layouts for the page to see what effect it may have on conversion. Google’s Website Optimization tool makes it quite simple to setup and track A/B testing and even multi-variant tests. At this point I am testing different content layouts and even price points.