Today Google released their Font API giving the web a free choice for high quality open source web-safe fonts. Not only are these fonts easy to use, they are also supported across most browsers including Internet Explorer 6. How easy? You call the Google Font API through a single line of code, and then reference the font-family to your heart’s desire in the style sheet.
How to use Google’s Font API
1. Insert linke to Google’s Font API in the HTML: <link rel="stylesheet" type="text/css" href="http://fonts.googleapis.com/css?family=Droid+Sans" > 2. Then just reference the font family as you normally would in the CSS: elementName { font-family: 'Droid Sans', serif; } 3. That is it. You are done. I present to you Droid Sans:
This week I have been working on designing a few online ads for a client to drive traffic to their blog. It has been awhile since I have assembled a targeted ad like this so it is a lot of fun bringing the concept to life. With the amount of ads we have designed and how pleased the client is, I am pushing to utilize Google Optimization for some A/B testing of the ads. By using A/B testing we can isolate which ad drives more traffic to the client’s blog. Beyond the obvious benefits of driving more traffic, it will also open the door wider with this client to perform more A/B testing on their site so we can really tune the site’s lead generation performance.
This past week I integrated Facebook’s Like toolbar into MicroMashBar.com. Now this is not a revolutionary concept, but I was taken at the ease of the implementation coupled with the value of what is happening. With just a link to a JavaScript SDK, and a single line call to Facebook’s Like functionality that is made available through he JavaScript SDK. And with those couple lines of code your web site now has an ability to be social on a level that has in the past taken advance user management and on site communities to achieve. With the Facebook Like tool bar Facebook users can indicate that they “like” a page. This in turns get pasted on the users wall, and more importantly, is now indicated on that page when a friend of theirs visits the page. Now the users of your marketing site, where you are not necessarily trying to build a community, can enjoy the benefits of allowing friends and family to see content that you indicated that you found valuable. Now of course this is all built on the premise that we are all Facebook users, but with the increasing number of parent and grandparents on Facebook it is really not that huge of a challenge.
