Today while working on some of the final details of my micro site for muse 1 I realized that my web site may be to generic to the product. Meaning I am not targeting to my niche market enough. Since I am not more than 5 elements away from completing the design I have decided I will us A/B testing with my micro site and test two different versions of the site. I will get the first version out by Monday the 25th, and hopefully have the second version setup within the following week.

For Muse 2, today I talked with my potential expert that I am planning to team up with to create some digital content. Thankfully they are interested in coming on board with me and putting something together. I believe Muse 2 will be quite an enjoyable challenge as it is likely I will have to use some of Tim’s techniques to become recognized as an industry expert, or at least elevate my partners status in the industry. It will have a challenging Public Relations aspect as we will need to position ourselves as experts in the field.