Just a few reminders for presenting….
…run through your presentation a few times prior to presenting. This will allow you to decide what to talk about and not to talk about while helping to ensure you are not reading the slides. Reading slides is a dead giveaway of not being prepared for the presentation or that you do not know the material.
…be confident that they want to hear what you are talking about. Practicing helps build the confidence.
…do not be afraid to make it personal. Do not go off for five minutes on a personal story though, more than two minutes may be excessive depending on the length and topic of the presentation.
..include the audience if you can. Of course they are going to love what you are talking about so if you can let them participate do. This is commonly done by asking questions. The kind where people just blurt out what they are thinking. Be ready for someone to blurt something out or dead air…both will happen.
…have fun.
~Nathan Hein
In 2009 Minnesota Interactive Marketing Association (MIMA) and Minneapolis College of Art and Design (MCAD) have teamed up once again for their second year of Conversations About the Future of Advertising at the Fine Line Music Cafe in Minneapolis. Due to scheduling conflicts I was unable to make it to the first conversation, but last night I had the privileged to attend “Content Strategy – The Care and Feeding of Your Biggest Brand Asset” by Kristina Halvorson. The overall message was pretty good though I found my mind wandering towards the end of the presentation. The cornerstone of the presentation was that content strategy should be at the center of the process of building online advertising campaigns. In most cases content is an afterthought that is put off until the end of the project and is general just slapped together in a hap-hazard fashion. The end result is an advertisement that may have an amazing design and/or functionality but has limited use to the target market due to poor content. This poor usability for the target market will then equate to poor return on investment for the purchaser of the advertising.
Video of Content Strategy – The Care and Feeding of Your Biggest Brand Asset” by Kristina Halvorson
~Nathan Hein
